Monday, December 12, 2011

Semester's End: What I've Learned

So, this will be my last blog post on this blog, and lately I've been reflecting on all the wonderful and helpful things I've learned in my social media class. Yes, I knew about websites like Facebook and Twitter. I knew about some of the ways in which these sites could be utilized, but through the readings I had for this class I learned so much more. Social media and the technologies that are a part of our everyday life our constantly changing. But, it isn't these changes that are important. All of the books we read this semester stressed the importance of relationships. Whether it was how to measure them or how to enrich them, at the end of the day it is the interactions with our key publics that determine our success in the social media sphere. According to Groundswell, we need to listen to, engage and excite our key public. David Meerman Scott helps us utilize all of the new facets of the social media world to interact with our key audiences in real time. Whether it's through podcasts, blogs, viral videos, Twitter, Facebook or any other myriad of social media sites, we need to stay focused on our relationships. And it is easier than ever before to do that. Technology has brought us back to the times of the open-aired market. People create forums where they can discuss topics together from across the globe. Stories can spread like wildfire across the web. I can't wait to put in to practice all of the things I have learned from these books and also see how social media changes. I know that this class has prepared me for it.


food for thought: "Kisses are a better fate than wisdom" - E.E. Cummings

woah, that's neat: << The first addicting site of all addicting sites.

Thursday, December 8, 2011

Lauren Tennet: Your Future Employee

So, I would like to encourage all of you to go take a look at my online resume! While I am not seeking employment right now I know that this online format of all of the stuff I've done plus my resume will be useful. I can constantly update it and it is a really easy program to use. Unfortunately, the website I created my resume on in going down in a few months, but I plan on creating a new and improved one in the near future. Hopefully employers will see my resume and pick me up for employment or bookmark me on a social site. I would especially appreciate it if you would pass my resume along to your friends or anyone you know that works in the PR industry!


food for thought: "God is closest to those with broken hearts"- Jewish Saying

woah, that's neat: << A really neat party website!!

Tuesday, December 6, 2011

A Very (Unmerry) Christmas Beginning

So, I am very stressed. I think that has been pretty obvious in some of my previous posts. I am swamped with work and yet no matter how much I think I accomplish, there is still a big pile of work waiting to be done. I've had emotional breakdowns these past two days. One was to my dad, who reminded me that I'm not superwoman and I need to prioritize everything I do. He reminded my I'm only human and life is too short for me to worry about how things will end up. Today, when I thought that I was doing great I had another meltdown in my voice lesson. Thank God that my voice teacher is a wonderful man who sat me down with a box of tissues and reminded me to breath. Needless to say, I am not in the Christmas spirit at all. I just want that warm and feeling to overcome me. I want to be excited for Santa Claus, 25 Days of Christmas on ABC Family, sipping hot cocoa, looking at Christmas lights and church on Christmas Eve. I want it to snow (surprisingly). I want to relax and sleep all day and snuggle in my warm bed at home. I love Christmas time, it's my favorite time of the year. But, as of right now, I can't focus on being happy. I just have to work, work, work like a little elf to get everything done. I pray that God gives me the strength, patience and foresight to know that my semester will end up ok. I wonder if Santa's elves feel this way the few weeks before Christmas?


food for thought: "Christmas is a time when you get homesick - even when you're home."  -Carol Nelson

woah, that's neat: << Ok, I know, pretty generic. But seriously, Google is amazing. Their email, their calendars... their applications. I'm seriously so obsessed with Google and all the cool things they do.

Friday, December 2, 2011

Technological Advancement's Effect on Relationships

So, I know I talk about the future in most of these posts, but I guess that's because my blog is mostly based on technology. And, technology is the future. According to our Groundswell text technology is constantly changing and as PR professionals we need to understand how these new technologies are going to affect our relationships. I think it is really funny that some of the examples in Groundswell seem so outdated. In the text they seem ecstatic and intrigued that companies are "starting" to create their own Facebook pages. Now it seems that every company or group has their own Facebook. Not only that, but our text refers to Twitter as a new technology! This book was only written four years ago and there has already been so many changes to our availability of technologies and social media. Sites like Pinterest and weheartit appeal to girls who want to have their own portfolio of inspiring images. Stumbleupon acts as another tagging site.  These technologies are going to continue to grow, but we need to make sure that our focus as PR professionals is not on the technology itself but how it will affect our relationships. The Groundswell provides some questions we should ask ourselves when evaluating new technology:

  • Does it enable people to connect with each other in new ways?
  • Is it effortless to sign up for?
  • Does it shift power from institutions to people?
  • Does the community generate enough content to sustain itself?
  • Is it an open platform that invites partnerships?

When I look at these questions, they seem pretty obvious. Who would want to be a part of a network that requires you to jump through hoops or costs a ton of money? Who would join a site nowadays if they knew they were going to be constantly monitored or bombarded by corporations? I am really excited for the future of technology and the way it will effect our relationships. I think that as more social networking sites become available people will start to categorize their relationships in different ways. Certain sites or circles will be used for their families, friends and even relationships with corporations. 


food for thought: "Shun idleness. It is a rust that attaches itself to the most brilliant metals."- Voltaire

woah, that's neat: << I love reddit. I also love reddit pics.

Thursday, December 1, 2011

Music and the Internet: The Future

So, I am very interested in the future of music and the music business. With the advent of the internet and file sharing websites it is easier than ever to download all of your favorite songs for free. There is undeniably about to be a change in the way that the music business works. First, the way music is shared is going to change somehow. It is hard to find a Gen Y kid that still buys there music. After the advent of Napster, music has been "free" in someway. Of course this violates copyright laws and causes troubles, but I don't see this changing anytime soon. Artists still make tons of money and still create great music, but they need to rethink the way they share their songs. Some artists have already started to make this change. One of my favorite electronic artists, Pretty Lights, is light years ahead of other artists. He has his whole discography online for free. This astonishes me. I was able to download eighty-eight songs without spending a cent. This is a genius ploy. Not only does Pretty Lights entice new and old listeners alike with free music, but once they get hooked they can't stop. Not only that, but Pretty Lights generates all of his revenues from shows. He has an amazing set up and is amazing live, so it's no wonder that people flock to his concerts. This is the future of music. The internet will increase music sharing and artists need to realize that they will no longer make as much money from record or song sales. Another artist, Mac Miller found fame and fortune through the internet as well. He is an independent artist but has made viral videos that have rocketed him to fame. Here is an article that details Mac Miller's rise. I'm so excited to see where the future of music goes, and who knows? Maybe I can be apart of it!


food for thought: "A huge is a great gift- one size fits all, and it's easy to exchange."- Author Unknown

woah, that's neat: << This magazine is my obsession. I steal every on from my grandma because I don't have a subscription.

Tuesday, November 29, 2011

The Home Stretch

So, there are only three more weeks of this semester left. It's actually pretty stressful. It seems like the less time we have left the more work that keeps piling up! I have so many presentations, portfolios, tests and projects due before it's even finals week. Honestly though, the transition to semesters has seemed pretty beneficial. Yes, the classes seemed to drag on, but the material was really able to sink in. There seemed to be more opportunities to bring grades up or to work on semester long projects. I also really enjoyed getting to know my professors. I'm excited for the semester to end though so I can start up my classes for next semester. It doesn't help that the weather outside is dreary and cold and damp. I hate this kind of weather because all it makes me want to do is sleep. I just want to crawl under my covers and hibernate until these next three weeks are over. Obviously, this does nothing for my determination to get things done. I'm pushing through though and I know that everything will turn out OK in the end. I've kind of learned in these past few years that there is no reason for me to get stressed about school or projects or my life. I know that if I plan everything out and work hard, I'll get done what I need to and to the best of my ability. So, I'm just going to try to relax, get my work done, attend my DZ events, get PR practicum hours and hopefully make it out alive!


food for thought: "Knowledge rests not upon truth alone, but upon error also."- Carl G. Jung

woah, that's neat: << Absolutely and utterly obsessed with this website. It's just picture after picture of delicious looking food!

Monday, November 28, 2011

Putting it into Practice

So, I have the privilege to be the account executive for one of our Firm's new campaigns and I am so excited. It is a campaign called Theatrics and we have to try to get a certain percentage of our school population to upload videos to a website. Whilst brainstorming with the Firm and setting our course of events/action plan one of my peers brought up how important it is that we measure the metrics for this campaign. Other schools are larger than we are and will have a greater number of entries. While our percentage may be higher, the fact that they have more entries may look better. There are so many other things that we need to measure because we are a smaller school with a completely different population than say Florida State. It is necessary that we show the progress we made through views of the videos, uploads and actual numbers of entries posted. We should also see how well our messages got across, maybe send out a survey to the student body asking whether they even heard about our campaign. These steps are so necessary to the implementation of this campaign because we can use the results for future projects. Even if it isn't the Theatrics campaign, it would still be beneficial to know what audiences we reached and how well we communicated what we wanted. If we aren't successful in this campaign our metrics will hopefully help us to reach out to those that we didn't target last time.... But I already know we're going to win so that isn't even a problem. :p


food for thought: "If you have health, you probably will be happy, and if you have health and happiness, you have all the wealth you need, even if it is not all you want."-Elbert Hubbard

woah, that's neat: << A really neat and informative travel website!