Thursday, September 29, 2011

Public Relations Love

So, I love my major. I love the possibilities that I have with Public Relations. Everyone, every company, every person, needs to have an image that they portray to audiences. Every industry needs Public Relations professionals to carry on an image or a brand, to respond to crisis, to drive web traffic. I can't wait to see where my major takes me. At first, I thought I wanted to work in corporate PR for an oil company. Oil has been the only thing I've known my whole life, and the crisis and law aspect are so interesting to me. Then I thought about my artsy and creative side. So I moved on to PR for theatres. They always need help in selling seats or bringing in artists. It's so important to bring in audiences and donations in theatres and since I was a theatre major, I think I would have a passion for that. Now, my interests have changed again. At the moment, and I'm SURE this is going to change, I'd love to work for a music event company. Some company like C3, Insomniac or DayGlow would bring me so much joy. A) I love music, B) concerts and events are what I thrive on and C) these companies host events across the US (and even the globe). Music is such a huge part of my life and I have always loved throwing dance parties. I think being a PR major and working in (or starting up) a company like this would be so wonderful. But really, who knows? There are so many possibilities and options open to me. I've met people who do PR for the agriculture industry, the food industry, the travel industry,  the fashion industry and even the sports industry. I know that this major will prove fruitful to me in the future. I have so many opportunities to network with professionals and to pursue areas of interest. I can't wait to see where life and PR take me!


Lauren



food for thought: "Hakuna Matata."- Timon and Pumba

woah, that's neat: www.reddit.com << I know a lot of you know this website. I am obsessed with all of the subreddits that are available!

Tuesday, September 27, 2011

PRSSA Video


So, for my social media and Public Relations class we had to make a video to represent PRSSA! Here is my video and I hope you guys enjoy it. It is pretty plain and straightforward... nothing too fancy. Just wanted to give a general overview about what PRSSA is about. It leaves something to the imagination... doesn't it?


Lauren



food for thought: "Pretending that we live doesn't make us alive." Serj Tankian

woah, that's neat: http://vimeo.com/15489389 << An amazing docmentary about music changing
Cuba. Please take the time to watch it.

Friday, September 23, 2011

Personal Bubble

So, I feel like corporate America has become to full of themselves. After reading a few chapters in David Scotts, Real Time Marketing and PR I've realised how out of touch so many companies have become. They are literally dinosaurs. All of the little mom and pop shops out there know how they should interact with their customers. They are continually thanking their customers for their business, because they know without them they would flop. Huge corporations now are starting to take advantage of our business. We need to become smarter consumers. We can't keep letting companies with poor customer service degrade us and make us wait hours for a phone operator or jump through loopholes to get something fixed. In today's economy we have so many options available at our disposal, I don't see why people aren't switching loyalties to have the best experience they can. If a company is contiually shutting you down or ignoring you... why would you even want to be associated with them? If we have friends who treat us like crap we aren't going to be friends with them anymore, so why is it so different with companies? Companies need to learn to put a human face on their giant industries. They need to let customer service help you out instead of given the chosen few some "perks." It is all the more important to reach out to current customers today when there are so many options available. I just hope when I am starting to interact more with corporate America that they will start to actually want to value me.


Lauren


food for thought: "Action makes more fortune than caution."- Charlotte Whitton

woah, that's neat: http://yourhau5.blogspot.com/ << I hate to shamelessly plug, but this is a new blog I started up for my interest in electronic music. I do wish and hope that you will follow it :]

Wednesday, September 21, 2011

Recent Facebook Changes Upsetting Users

So, Facebook has been making a lot of changes lately. They most recently changed the chat bar on the side of the screen and many of my friends have been complaining lately. The chat bar now features a Twitter like updating station where you can see all of your friends most recent activities on Facebook. When you scroll over the picture in this sidebar you can actually see the conversation taking place between people commenting on each other statuses or posting on others walls. The format for viewing pictures has changed as well as many new capabilities in photo "tagging." There are new status bars for "recent stories" versus "top stories". I've also noticed that facebook has been starting to add some of the features that Google plus came up with. You can now set privacy settings like "acquaintance" or "family." This sounds and looks very similar to Google+ social circle system. I think that by the recent popularity of Google+ and other new upcoming social media sites, Facebook is starting to get scared. The onslaught of all of these changes is leaving users stressed out from having to figure out what everything is every week. Although these things have all left users distressed, the new technology is pretty incredible. Facebook now has smart lists and preferences your chats through who you interact with the most. Also the idea of a cleaner looking page with groups and lists on the side is a great way to categorize who you interact with. I'm very excited for the changes coming in Social Media- but Facebook seriously needs to let up on the changes.


Lauren



food for thought: "You have to dream before your dreams can come true."- Abdul Kalam

woah, that's neat: http://hypem.com/#!/popular << One of my new favorite websites for listening to new music online!

Tuesday, September 20, 2011

The Show Must Go On

So, my show is over! This weekend was our schools performance of The 25th Annual Putnam County Spelling Bee and it was wonderful. The show is A) hilarious and B) so much fun to be in. Its about a group of misfit kids who enter a spelling bee with crazy hosts, lively music and funny situations. I was so lucky to be a part of this show. It was really one of my first times to ever really be showcased as a lead, and I was so grateful for the opportunity to shine! I was also extremely lucky because my school brought in an outside director for the show. She is from New York and was such a great creative mind to work with. She was always prepared for rehearsals and always expected the cast to do their best. She was the reason that the show was so well put together. She had great vision and worked with us until everything was perfect. During the run of the show this weekend and during some of our later rehearsals she cried a lot. She showed how much she cared about us and how proud she was of our advancements as performers and people. I know that I grew as a performer from working with her! She forced us to be smart, thinking actors and to pursue excellence. The cast was also so perfect. Every person fit their character well and ran with their funny quirks. One of the characters was supposed to be extremely ADHD and you would've honestly thought that this kid was in real life too. He was so believably funny and well-cast. The performances this weekend were stressful, but so worth it. In total I had six performances from last Thursday to this Sunday, and spent an accumulated 50 hours in the theatre this past week. I don't think people sometimes realize how much work we put into productions. The kids on our campus that are in athletics always complain about a two hour practice or having to go work-out at the gym. I'm not saying that they don't have dedication or that their schedules aren't difficult, but I literally will be in a theatre for five hours a night sometimes in rehearsals. Its a difficult process to put on a show, but the end outcome is so perfect. The audiences that came to see our show ate it up. They laughed with us and cried with us and had an all around great time. I was so excited because my mom and grandparents had a chance to fly up to come see it! They came to five out of the six shows, and it was nice knowing that I always had fans in the audience. This was a bit of a bittersweet performance, because I don't know when the next time I will get to perform in a show will be. I've dropped my Musical Theatre major and will now just be pursuing Public Relations. Although I may not be taking up theatre as a career anymore, I will never stop performing. The thrill I get from singing, dancing and acting is too much for me to ever let go. But, for now it is on to the next big project that I can get my hands in to!


Lauren



food for thought: "All men of action are dreamers." - James Huneker

woah, that's neat: http:/www.videojug.com/tag/accents << For all of you aspiring actors out there! This is a great place to work on your accents :)

Friday, September 16, 2011

I Want You to Take Over Control

So, companies need to stop being old fashioned. Our world is changing, and it is changing fast. In David Scott's, Real-Time Marketing & PR he stresses the fact that companies need to take action fast. There are so many opportunities in today's virtual world to make an impact. Every important and shocking event or viral video provides some sort of opportunity for some niche market. What I find so surprising is that the people that are making the most impact online are not the huge corporate giants that we associate business with. It's the little people, specialty craft-shops, interesting new music artists and people that have passions for the weirdest things. The Internet has become a specialty shop that caters to different people. What the big companies need to learn is that when an opportunity arises they need to strike. As Scott says, companies need to start letting their employees act like adults and take steps to help the company expand its horizons. In the case of United Breaks Guitars, Dalton cases and Taylor Guitars grasped a prime opportunity to expand their businesses. Now, not every single viral video can be capitalized on, but I truly believe that monitoring the web is essential to a company's relevance today. While big business still reigns in America, it seems like it is the little guys who really have it figured out. Hopefully corporate America will take some steps to modernize themselves and grasp the many opportunities available to them on-line!



Lauren


food for thought: "Independent media can go to where the silence is and break the sound barrier, doing what the corporate networks refuse to do"- Amy Goodman

woah, that's neat: http://www.webdesignerdepot.com/2009/06/100-portraits-of-iconic-people-of-all-time/ << An awesome article about photography of iconic people and history (two of my favorite things) :)

Thursday, September 15, 2011

New Social Media Site

So, there is a new social media site that I am really excited about. This new site is called "Ayloo" and it has a really neat premise. This site builds off of the premise of creating conversations. People can join feeds about anything, say theatre or photography, and if a feed isn't available you can create one. Whenever you post something in one of these feeds it not only contacts the other people following this interest, but also the people you are friends with. One of the coolest features that I've found is the "sprout" option. You can take a comment someone makes and then sprout another idea off of it! Ayloo also has privacy features like Google +'s circle function, you create lists of people that can see specific things or comment on things that you set for them. The sites layout is also extremely stream-lined and cute. I am really excited about the possibilities of this site. It allows you to express yourself through blog form and to reach the target audiences that matter to you most. Users are able to interact on subjects that they are truly passionate about, which is awesome. The new advances in Social media are remarkable. There are so many exciting sites out there to try out. I don't know if I will be joining Ayloo, but its presence is definitely exciting to the Social Media Sphere!


Lauren


food for thought: "You cannot avoid peace by avoiding life" - Virginia Woolf

woah, that's neat: www.ayloo.net < here is the link to Ayloo! I suggest you try it out. I know I'm gonna snoop around it!

Monday, September 12, 2011

Delta Zeta Bid Day

So, yesterday was Bid Day for my sorority. If you know absolutely nothing about Greek Life, this is the day when we get our new members. Unfortunately, I couldn't make it to any of the events to meet the girls because of rehearsals for the show I'm in. But, yesterday I was able to attend a portion of the wonderful welcoming of our new sisters. The day started off with the reading of the list of our new members on the porch, we then proceeded to make them posters and bags of goodies. When we got to King Horn to see the girls, the excitement in the room was enthralling. Everyone was taking pictures and smiling all over the place. Getting these new girls (and our RGs) is almost like Christmas. They are each gifts to our sorority! When they finally ran into our huge group of women cheering for them I understood why I'm part of this sorority. It truly is a family that loves you no matter what. My sisters are always there with a hug and a smile when I'm down. We have fun together. We laugh together. We live together. I just hope that our new members take this experience and run with it. Being in a sorority can be frustrating at times (I have never really been a big "girly-girl") but it is so worth it in the long run. Sisters are forever, and I'm so glad that we have a new group of girls to show that to!



Lauren


food for thought: "A sister is a gift to the heart, a friend to the spirit, a golden thread to the meaning of life"

woah, that's neat: http://thepioneerwoman.com/cooking/ << okay, so I'm totally into food blogs right now and this one is WONDERFUL. The pictures are gorgeous and the recipes look so yummy.

Saturday, September 10, 2011

There Will be Blood

So, I recently watched the movie "There will be Blood". It was A) an absolutely phenomenal movie (everyone should watch it) and B) actually had a cool lesson about Public Relations in it. You may think this is sort of a stretch, but Daniel Day Lewis's character was a very brilliant, if not conniving, PR man. He used what he had to his advantage. The character had an absolutely adorable son that he would take around with him to influence property owner's. He also used his son to portray a "family-man" image, making land sellers more inclined to use his services. Lewis's character also showed up to every well he had in progress. He wasn't afraid to get his hands dirty or to work hard for what he wanted. Lewis also made sure to converse and make himself known to the people in the towns he worked in. He held "press conferences" where the whole town showed up and he interacted with the locals. At one point in the movie he even buys a little girl a dress. Although in the end Lewis was extremely corrupt, I think this movie had a great story about the way PR used to work. People had to set out to create their own distinct images, just like they do today. Lewis's character set himself apart with a completely different image and mentality than other oil men at the time. He wasn't afraid to work with his men, showing that he truly cared about the business. He made himself available to the people in his town. These tactics were all used to Lewis's benefit (even if he did manipulate the townspeople slightly). As PR practicioners today we must use the resources we have at our fingertips to reach our audiences and create new images for ourselves.

Lauren


food for thought: "Lost time is never found again"- Benjamin Franklin

woah, that's neat: http://www.nutelladay.com/nutella-recipes/ < Um, world Nutella day? Can't wait to make every single one of these recipes

Friday, September 9, 2011

The Viral Infection

So, Youtube is really great. It is always so fun to go online with your friends and share funny videos you've found. Videos found on Youtube even have effects on our culture. Rebecca Black's viral video: "Friday" became a hit and now has over 7 million views on youtube. Even though Black is not talented (in my opinion) she still has managed to perform at the VMAs and make an album, all through her viral youtube video. This isn't the only person who has managed this, the evolution of dance guy, Chocolate Rain's "Tay Zonday", cute sneezing panda and many other videos have all had their time in the spotlight. In The New Rules of Marketing and PR Scott states that viral videos are a great way to gain publicity for your company. I cannot agree more with this statement, however I think that a "viral" video should not be a companies goal. Millions upon millions of views isn't targeting a specific audience, its just providing entertainment of some sort. Also, many of the people who are the stars of viral videos only have ten minutes of fame. Whatever happened to Scarlett from Scarlet takes a tumble? Has David from "David goes to the dentist" all grown up? A company that strives for a viral video will only gain ten minutes of fame. To properly use videos I think that a company should strive for quality contacts through the use of video. They can contact those that are truly interested in their services and interact with them in a way never before seen. Like Scott says, "There is a feedback loop that didn't exist before." You never know who is going to see your postings or who will react to what. I think it is also impossible make a video go viral. If it is a successful, entertaining video that has some lasting impression on people, it will be a hit. But intentionally creating a video to go viral will never work. Just put out into the Youtube sphere whatever stuff you can come up with and see how it works. Hey, its free, and who knows who its going to reach!


Lauren


food for thought: "Even if you fall on your face, you're still moving forward." - Victor Kiam

woah, that's neat: www.reddit.tv < New to me!! A sub-reddit with videos :]

Tuesday, September 6, 2011

You are what you Eat

So, my schools cafeteria is awful and everyone knows it. Everyone dreads eating at "MAC." The food is either super greasy or completely unappealing. The meals they serve are made up of mystery meat, colorless vegetables and TONS of carbs. No wonder people on campus complain about putting on weight. We have absolutely no healthy options available to us. You may disagree and say, "Oh, but ONU has a salad bar." I agree that eating at the salad bar is a good option, but only if the vegetables are fresh. Half the time I'm eating wilted spinach with over-ripe cherry tomatoes and soggy cucumbers. I may seem to be overreacting- but if I'm paying so much money for a meal plan that I don't even want, I should at least get to eat something appetizing. It seems that the only things people enjoy eating in MAC are the desserts and pasta. Bread, bread and more bread. There have been times where I have walked through the lunch hall and gotten sick to my stomach looking at my options. I just don't know what can be done to change this.... Could student senate bring something up? Should someone talk to the president? I hate to rag on MAC, but its the only place we have to eat on campus. I'm a poor college student and shouldn't have to be wasting my money on meals off-campus or using my extra dining dollars every day. I just hope by the time I graduate things in the eating hall change. I can't stand one more day of peanut butter and bananas or cereal for lunch.


Lauren


food for thought: "The best way out is always through"- Robert Frost

woah, that's neat: www.piccsy.com << Another website like pinterest, however this is geared more toward the "tumblr" crowd

Friday, September 2, 2011

Facebook

So, Facebook changed the way my generation looks at Social Media. At this point in time, Facebook serves as a home base for most of our online lives. You have a profile, you have friends, you can show your likes and dislikes. People flock to facebook because it is easy to use and has loads of new interesting features that have sprung up in the past few years. Chat is now available one on one, but also in group settings. You can play games through Facebook and even access other websites through your facebook account. Facebook is also a great tool for businesses, believe it or not. Businesses are able to use Facebook to directly interact with their customers. They release information, stories and pictures about their business. Heck, even my University has a Facebook! Musicians sell merchandise through facebook and release concert dates. Nowadays if you don't have a facebook, something is wrong with either you as a person or you as a company. It is the new way to keep in touch with clients, old friends and new acquaintances. Facebook has changed our Social Media landscape completely, but I think they need to make some changes to compete with the new up-and-comers. Google + (which I have yet to be invited to) and Twitter are starting to dominate the media scene. Who knows if the next generation of computer users will flock to Google + and if Facebook will fall. I definitely have to say that the site has lost its "cool" factor to me ever since my mom and grandma got facebooks. Still, it is a powerful tool in the way our society works and has made a huge impact on my life. Facebook me :)

Lauren


food for thought: "We should all start to live before we get too old. Fear is stupid. So are regrets"- Marilyn Monroe

woah, that's neat: www.polyvore.com < A site for fashionistas the world over. Create your own outfits, browse through clothes and access new designers!

Thursday, September 1, 2011

I Can Digg it

So, I have known about the website "Digg" since I was in my Junior year of high school. My best friends would chat in our Theatre 4 class about all the crazy and awesome articles they saw on it. Then whenever I began to look at websites they started to pop up with these little buttons with a D on them. I've been hearing about Digg for years and never fully understood what it was until I entered my Public Relations and Social Media class this year. We've been reading and discussing a book called The New Rules of Public Relations & Marketing. This wonder of a book has opened my eyes to how much the world wide web, and websites like Digg, our changing the way we think of public relations. Traditionally practicioners had to send loads of press releases to the media. But now, we are able to skip these traditional channels with the use of blogs, twitter and other social media devices. Websites like Digg, Technorati, Reddit (my personal favorite) and Mashable are helping journalists develop stories without having to receive thousands of useless press releases. We are in a new era of "pulling" journalists and the media to our stories. We no longer have to push (or beg, if you will) for our stories to make it into major magazines, television shows or newspapers. Not only that, but websites like Digg and Reddit already have thousands of subscribers, so those stories reach readers without even having to touch a traditional media source. I can totally Digg that :)


Lauren

food for thought: "Take the first step in faith. You don't have to see the whole staircase, just take the first step."

woah, that's neat: www.8tracks.com < Do you like music? Then you'll love this website.