Friday, September 9, 2011

The Viral Infection

So, Youtube is really great. It is always so fun to go online with your friends and share funny videos you've found. Videos found on Youtube even have effects on our culture. Rebecca Black's viral video: "Friday" became a hit and now has over 7 million views on youtube. Even though Black is not talented (in my opinion) she still has managed to perform at the VMAs and make an album, all through her viral youtube video. This isn't the only person who has managed this, the evolution of dance guy, Chocolate Rain's "Tay Zonday", cute sneezing panda and many other videos have all had their time in the spotlight. In The New Rules of Marketing and PR Scott states that viral videos are a great way to gain publicity for your company. I cannot agree more with this statement, however I think that a "viral" video should not be a companies goal. Millions upon millions of views isn't targeting a specific audience, its just providing entertainment of some sort. Also, many of the people who are the stars of viral videos only have ten minutes of fame. Whatever happened to Scarlett from Scarlet takes a tumble? Has David from "David goes to the dentist" all grown up? A company that strives for a viral video will only gain ten minutes of fame. To properly use videos I think that a company should strive for quality contacts through the use of video. They can contact those that are truly interested in their services and interact with them in a way never before seen. Like Scott says, "There is a feedback loop that didn't exist before." You never know who is going to see your postings or who will react to what. I think it is also impossible make a video go viral. If it is a successful, entertaining video that has some lasting impression on people, it will be a hit. But intentionally creating a video to go viral will never work. Just put out into the Youtube sphere whatever stuff you can come up with and see how it works. Hey, its free, and who knows who its going to reach!


food for thought: "Even if you fall on your face, you're still moving forward." - Victor Kiam

woah, that's neat: < New to me!! A sub-reddit with videos :]

1 comment:

  1. I agree with you completely on how anyone can create a video, have less than great talent or quality to their video and still become famous for a little. There are so many videos out that companies really need to step up their game to make theirs stand out and give them the positive results they are looking for!