So, we finally finished Katie Paine's book Measuring What Matters. This is probably one of the most helpful and insightful books for my future in PR and my future in general. Paine goes all over the map in measurement from social media, events, crises to academia. I think this is a great example that nothing is impossible and you actually have to do work to be successful. I feel like people in companies often get so bogged down in their day to day work that they don't see the impact it makes on the company. In the same respect, executives often do programs or have yearly promotions because it is "just what they do." Rarely do these executives do the measurement that is required to see if these programs actually WORK. The seven steps that Paine sets out for each set of measurement are simple to follow and the more you use them, the more you get used to following these steps. Paine shows that measurement is a necessary process that we must all do to make sure that we are enacting programs that are profitable, saving money, engaging our target audiences and coming out of crises somewhat unscathed. Measurement helps with everything and every company would be smart to use Paine's tips.
food for thought: "Ability is of little account without opportunity." - Napoleon
woah, that's neat: www.nastygal.com << I'm seriously in love with some of the clothes on this website!