Friday, December 2, 2011

Technological Advancement's Effect on Relationships

So, I know I talk about the future in most of these posts, but I guess that's because my blog is mostly based on technology. And, technology is the future. According to our Groundswell text technology is constantly changing and as PR professionals we need to understand how these new technologies are going to affect our relationships. I think it is really funny that some of the examples in Groundswell seem so outdated. In the text they seem ecstatic and intrigued that companies are "starting" to create their own Facebook pages. Now it seems that every company or group has their own Facebook. Not only that, but our text refers to Twitter as a new technology! This book was only written four years ago and there has already been so many changes to our availability of technologies and social media. Sites like Pinterest and weheartit appeal to girls who want to have their own portfolio of inspiring images. Stumbleupon acts as another tagging site.  These technologies are going to continue to grow, but we need to make sure that our focus as PR professionals is not on the technology itself but how it will affect our relationships. The Groundswell provides some questions we should ask ourselves when evaluating new technology:


  • Does it enable people to connect with each other in new ways?
  • Is it effortless to sign up for?
  • Does it shift power from institutions to people?
  • Does the community generate enough content to sustain itself?
  • Is it an open platform that invites partnerships?


When I look at these questions, they seem pretty obvious. Who would want to be a part of a network that requires you to jump through hoops or costs a ton of money? Who would join a site nowadays if they knew they were going to be constantly monitored or bombarded by corporations? I am really excited for the future of technology and the way it will effect our relationships. I think that as more social networking sites become available people will start to categorize their relationships in different ways. Certain sites or circles will be used for their families, friends and even relationships with corporations. 


Lauren


food for thought: "Shun idleness. It is a rust that attaches itself to the most brilliant metals."- Voltaire

woah, that's neat: www.reddit.com/r/pics << I love reddit. I also love reddit pics.

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